Embracing the Future: Top AI Tools for Real Estate Agents in 2024

Since the end of the pandemic, we’ve been witness to an incredible explosion of Artificial Intelligence (AI) tools integrating into our online world. What started as a novelty tool for tech enthusiasts, has evolved into something everyone can use in their daily lives. The real estate industry is no exception to these changes and has experienced a giant shift in how things are done, the top AI tools for real estate agents in 2024 will change how business is done.

From predictive analytics that forecasts market trends to AI-generated social media content, AI technology promises to revolutionize the real estate market for years to come. Join us as we dive into the world of AI tools and how real estate agents can utilize them to maximize their success.

1) OpenAI ChatGPT 3.5 & 4.0

First introduced in 2022, ChatGPT created by OpenAI is the most popular and diverse commercial AI tool on the internet. It is a free chatbot that allows users to shape and guide a conversation to achieve a specific length, format, style, level of detail, and language. It can process countless tasks, the only limit being your imagination. Ask it to brainstorm, create, analyze, sort, organize, write, draft, code, rank, suggest, plan, find, teach, and so much more. Some examples from the ChatGPT homepage:

• Create a mobility training workout
• Write a spreadsheet formula
• Translate this recipe into German
• Plan an itinerary for teens in Tokyo
• Help brainstorm interview questions

ChatGPT is an amazing tool for helping realtors create content, communicate with clients, plan marketing campaigns, analyze market data, and so much more. Instead of spending hours thinking of creative hooks or guessing at numbers, ChatGPT can provide instantaneous results and information saving you time and brainpower. For example, an agent who is experienced with Excel and receives a lead spreadsheet can copy and paste this information into ChatGPT to have it analyzed and organized. Or an agent who wants to organize a newsletter campaign for sellers in their sphere, ChatGPT can create subject lines, and email content, and provide an effective schedule to maximize engagement.

Get instant answers, find creative inspiration, learn something new.
-OpenAI

The real game changer comes with the upgrade to ChatGPT 3.5 to 4.0. GPT-4 is currently their most advanced and capable model with more processing and “brain”. In addition to the upgraded AI model, for $20/month you now also have access to DALL-3 AI image generation, Advanced Data Analysis, the use of custom GPT chatbots, and much more. For real estate agents running their team, OpenAI also offers a Team service for $25/user a month, which provides higher message caps and an admin console that gives you the ultimate control over the GPT.

ChatGPT continues to be the best AI tool for real estate agents in 2024 and beyond by providing unmatched analytic and creative outputs for user inquiries. Sign up for a free account today and see what the buzz is all about!

2) Zillow 3D Home Tours Powered By AI

Since its founding in 2006, Zillow has been an integral piece of the real estate industry. The core of Zillow’s mission is to provide users with market information with an interface and tools that make it easy to search for homes. With the introduction of a free home valuation tool that anyone could use, current and potential homeowners were empowered with more knowledge and choices in their home searches.

They stay ahead of the curve by constantly adding more tools for buyers and sellers and like many marketing companies, have once again focused on AI. Not to be confused with a tour of an AI-created Shrek house, last Fall Zillow released their new Zillow 3D Home tour tool for their Android and iOS applications. Using the power of AI agents can create interactive 3D home tours and complete floor plans for a property by simply taking photos of every room – it even supports 3D cameras. These tours and floorplans can be shared anywhere – social media, newsletters, websites, and even the MLS.

Agents in a pinch or simply with no budget for an expensive photographer who can provide a 3D Mastterport Tour or Floor Plan will find tremendous value in the Zillow 3D Home tour tool. By downloading their smartphone app you can generate high-quality visual content, giving agents unique marketing content and the ability to stand out in the crowd on Zillow home searches. With an average generation time of 45 minutes, this is a must-try for any real estate agent in 2024

3) CRM-Integrated AI Tools

Among all of the tools and resources in a real estate agent’s toolbelt, their contact list and CRM may rank the most important. Without proper attention, care, and engagement it is difficult to maintain a strong relationship with clients. With the introduction of AI tools and chatbots in some of the largest real estate CRM platforms like kvCore, agents have unparalleled capabilities to enhance customer interactions and streamline processes. A few of the many ways AI-powered tools can make an agent’s daily life more efficient:

• Enhanced Data Management: providing comprehensive insights into client behaviors and transaction histories, allowing real estate agents to make informed decisions and optimize their strategies.
• Contact Validation & Insights: ensure the accuracy of client information, enabling real estate agents to maintain up-to-date and reliable contact details while gaining valuable insights into client preferences and engagement patterns.
• Automated Communication: automated communication streamlines real estate agents’ interactions with clients by delivering timely updates, personalized information, and property recommendations, enhancing engagement, and saving agents valuable time.
• Workflow Automation: automating routine tasks, managing leads, and ensuring seamless coordination, allowing agents to focus on high-value activities and strategic decision-making.

It doesn’t matter if you’re a seasoned veteran or a real estate agent just starting out, a properly maintained client list is the only way to bring your business to the next level. When shopping around for brokerages, ask what AI-powered resources are available 

4) Canva Magic Design AI

Social media marketing has quickly become the dominant method of lead generation and business growth for real estate agents. Especially since the pandemic, it’s more important than ever to maintain a strong online presence which requires attractive, engaging content. Canva has adapted its tools over the years to make it simple for users of all skill levels to effectively generate a wide range of digital and print materials. They have even developed their Design School to help users learn the basics of graphic design, color palettes, and typography. Now, they have turned their eyes toward AI.

Canva released its full suite of AI tools in October 2023 dubbed “Magic Studio” which allows users to use AI to generate content, write engaging text, and expertly edit photos with ease. Agents can easily generate unique content with a short prompt that can be customized with auto-adjusted size, color, and font styles. Once you have a graphic chosen, Canvas Magic Write makes it nearly effortless to generate titles, captions, and text copy for any graphics. Realtors can also browse a deep catalog of premade templates making it easy to make visual content for Instragam’s Reels, TikTok, or any content they seek.

Canva empowers real estate agents by saving them time and money by providing easy-to-use dynamic AI tools that make content creation simple. In minutes real estate agents can create beautiful content for Instagram and TikTok or even a variety of print marketing materials. We recommend Canva to any real estate agents looking to level up their social media game and get more leads.

5) “Lite” Website AI Integrations

Many websites and apps have started implementing their own “lite” AIs to assist in creating content for users based on some of the larger AI models. By design, they are less dynamic in what they can output than AI tools like ChatGPT but are just as capable in their output quality. 

For example, MailChimp, one of the world’s largest email marketing platforms in the world now has its AI for generating content. The AI can assist with writing every part of an email, using dynamic engaging language that can be customized with prompts. A more advanced example can be found in Zapier’s AI, which takes their app integration to the next level by allowing you to have AI automate a variety of tasks with CRM platforms, email automation, and even AI-powered lead engagement.

Top AI Tools for Real Estate Agents in 2024 & Beyond

The real estate landscape in 2024 and for years to come will see a significant transformation driven by AI-powered tools. From ChatGPT’s advanced analytic and creative capabilities to Zillow’s game-changing 3D Home Tours, AI tools are reshaping how real estate agents operate. Real estate agents who embrace these tools, stand to revolutionize their operations and succeed in an evolving digital era. We recommend trying out all the AI Tools for real estate agents listed above and exploring to find what tools work best for you and your business!

Interested in getting an AI-powered home tour for your listing? Or do you need help using technology to find the best possible tenants for your property? Pearson Realty Group’s roster of experienced Chicagoland real estate agents, you can find the perfect agent to fit your needs. Contact us today to get started!